Wednesday, April 06, 2005

Search Engines Market Share Tendency

I monitored the metrics of search engine referals since 97. I collect data of a hundred sites since 2000 from small sites who got only 1,000 unique visitors a month to mid-big's one who are in the range of 600,000/month.

Since that, I choose to follow up closely one e-commerce who get a audience wide open of about 50% north american and the rest from european ans asian countries who get a average of 135,000/month and representing the middle range of all sites I monitored.

Whow are GYM (Google/Yahoo/Msn) and others doing since the last 27 months ?
  • Google seem to finally have stabilized in the last months after huge growing in 2003 but a big drop after the Florida update in late 2003 and first months of 2004 top of his market and take around 67.5% of the market.
  • Yahoo get a very short momentum after the Google Florida Update, but since that, he is loosing part of the market month after month.
  • MSN also got gains after the FU, but loosing it on 2004, but in the last month marketing campaign in America seem to give him a boost in 2005.
  • Aol, AltaVista and Lycos are dying, but a old player Excite seem to revive from limb.

Since the apparition of a lot of vertical engines, I think it will stay about the same market share of GYM on 2005. Google with the recent addition of satellite on Google Maps and with the video coming, will still keep it's market over Yahoo. MSN may be gain a extra few % with it's AdCenter and upcoming new developments.

The 27 months data

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