Friday, April 15, 2005

Guide to the Blogosphere for Marketers & Company Stakeholders

Nice reading (Pdf 22 pages) offer to us by Intelliseek, owner of BlogPulse. Here a few points who define the blogger profile :
  • 57% of bloggers are male, 43% are female
  • 48% of bloggers are age 30 or under, but 52% are over 30
  • 70% of bloggers have broadband/high-speed Internet access at home
  • 82% of bloggers have been Internet users for six or more years
  • 42% of bloggers live in households earning more than $50,000 a year
  • 39% of bloggers have college or graduate degrees
  • 12% of Internet users have posted comments or other material on blogs—representing 14 million people and a three-fold increase since April 2004
  • 5% of Internet users use RSS aggregators or XML readers to get news and other information from blogs and content-rich Web sites as soon as it’s posted online
  • Blog readership is growing among all demographics
Here is the TOC of that very good paper :
  1. The blogging boom: what blogs are…and how they’ve grown
  2. The impact of blogs: challenges, opportunities and changes
  3. What others said about blogs: praise...and drawbacks
  4. Blogs that work...and blogs gone wrong
  5. Blog segmentation: the edelman & intelliseek trust media blog directory
  6. How to contact bloggers: new rules of engagement for the blogosphere
  7. To blog or not to blog: key questions for marketers and communications professionals
  8. The do’s and don’ts of blogging in general
  9. Blogging terms you absolutely need to know

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