Search going local : Apton seem to have miss the boat
Funny to read that in mid 2005. I talk to some of the marketers of YP Canada in 2003 and after our talks, they where still afraid to trully invest in Web for the local market. Now I think it's too late for them to get back in the market. Google Local and Google Maps already scan outside YP databases to provide more results to users. Not quite good at this point, but I bet my shirt this will improve in the next year.