Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, October 16, 2007

Geo Targeting Clicks for Ads

If the US dollar keep that pace may be the ads networks like Adwords/AdSense will have to manage the geolocation of clicks ?

Monday, October 01, 2007

Nokia goes in the maps and local business for $ 8 billion

Nokia throw out a press release from their hat, informing us that they will acquire Navteq for 8.1 billion dollars. Huge deal and a good step to the advertising market for mobile.

Navteq is the principal provider of maps for Google Maps and Google Earth and a few other. I'd love to hear something form Google about this deal !

More information about that huge deal here.

Wednesday, September 26, 2007

Facebook & Microsoft Deal : Why not a advertising platform for local and mid-size advertisers instead ?

The Facebook platform have been at this place in the top place in the Web since few months in America for two reasons :

  1. A developers platform . Great viral effect and massive new applications developed since end of may.
  2. The switch of the primary focus clientele from colleges to everyone.

But where is the money ! For now, more than half seem to come from insignificant ads from Microsoft. And now, they will sell 5% to MSFT ?

After seen the possible with MSFT, I was wondering why the Facebook team are so dependant of Microsoft for their revenues ? They got a huge community divide in a lot of cities network with a lot of open profile. Why they not start their own advertising platform instead ?

You got the answer ? Please comment on it down here.