- Get an unprecised idea
- Make the more noise around it
- Get in with a picture with a big figure, even if it's a miserable failure
- Get a minimal Alpha Server and wait for input of your users : That's the UGS
- Get a different buzz around-it with the king of the Video Trash
- Get a new serious competitor because you may be taken to much time on your personal face brand
and what you should have to put it on a few month ago !