Will 2005 break the $10 billion mark in the paid search market ?

In a conference I gave in the fall of 2003 for the fed gov in Ottawa, I was citing this part of a study of PricewaterhouseCoopers made in the summer of 2003.

Researchers expect the paid search market to reach as much as $4 billion by 2005

Wednesday we read the numbers of the Q4 2004 for Google.

...the company's fourth-quarter profit beat analysts' estimates and sales topped $1 billion for the first time.

This mean we can expect Google reaching alone the $4 billion mark for 2005. If we add Yahoo, Msn, Aol and all the other players in the paid search market, we probably gonna reach the $10 billions mark in 11 month !