After the recently Pay Per Call for small business who don't have web presence, a new innovative ad scheme appear today with Snap CPA or Cost Per Action decline (badly) in two differents options whitout giving a lot of details before filling a form.
At first view the Fixed-Cost-Per-Action have not so much difference with the Variable-Cost-Per-Action for products sale. They should separate the first one for service and download and give more information and keep the second one for e-commerce in my mind.
But it's seem a very good alternative for affiliate in e-commerce, specifically since the new rules on affiliate programs in SE, who are one of the cause of cheatings like PPC Frauds and the new nasties Page Impression Scam.
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