Wednesday, March 02, 2005

Traditionnal media loosing a lot over Internet ads

For Viacom only, a $18 billion goodwill charge. The radio and outdoor advertising unit been delested of 10.9 and 7.1 billion bucks. But what not clear about this article is why and where the money goes ?

In this translate article you'll have more details like :

According to figures' published this week by the cabinet Interactive Advertising Office (IAB), the advertisers spent nearly 9,6 billion dollars on line in 2004, against 7,3 billion in 2003.

This heavy tendency obliges the traditional media, in particular the great groups of press, to develop in the Internet with the risk to see melting their principal source of income.

Good news for us.

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