Tuesday, March 15, 2005

Site Metrics Accuracy: Are you sure your data are good ?

You got two main methods to mesure trafic to your Web site; Log File Analyser like Webtrends or Clicktracks with or without javascript to add more information to your log file and cookies based system. For thoses who use the second methods, you should read that article about a research done by Jupiter Research who reveal :
  • 12% of Internet users delete cookies on a monthly basis
  • 17% do so weekly
  • 10% every day
  • 52% at least once in the last year

If your site metrics use cookies you should switch to that :

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