I saw that new technology more than 2 year ago. I give a try for one client, but in that time the server was not enough powerful to serve the replacement of the text in the Flash file for that mid-size traffic site.
Now it seem to work nice with the version 2 of that technology. And the good news it's now open source, under the CC-GNU LGPL license, so anyone can use it free of charge.
Here a live example of the technology use at the Journal Le Devoir, a site who get around 500,000 visitors each month.
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