The Q3 2004 average open rate (average of 34.3 percent) declined 7.5 percent from Q3 2003 (37.1%), while the average click-through rate (8.2%) decreased 10.9 percent during the same period (9.2%).I'm not sure RSS have so much influence on thoses metrics, -I personnaly think it's more spam gates who are more and more used by access providers-, but RSS will be for sure, the next big channel of communication. I'm a bit surprise to not find RSS/XML links in a lot of place where they should be use.
RSS is not only for Blogs and News
Where do you find now RSS links :
- Blog sites
- News sites
Where you should find RSS links to bring a better communication between you and your clients :
- Corporate Press releases page
- Human Resources Jobs posting sections
- Whitepapers section
- New products section
- Bestsellers list page
- Inventory sale section
- Calendar of events section
- Discount Coupons page
- Contests & Sweepstakes pages
- Downloads of softwares and patches pages
- Portfolio section
- Classified ads sections (a must)
In a limited-access (log-in) zone you can also use RSS to :
- Make awareness messaging with yours; affiliates, employees, team members or investors
- Podcasting (links to a audio content like a radio shows)
- VideoCasting (links to Video comments, interviews or statements)
- AppCasting (Alpha & Beta software releasing)
- Consulting & billing awareness tool
- Agenda feeds
- A emergency warning channel
- ...
Update 13h22 EDT : Funny coincidence, an hour after this post I learn that DoubleClick is close to sale!
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