While the discrete new products outside the core get attention, Mayer says that the bulk of Google's work is quietly improving the bread-and-butter of search. "We don't put out a press release saying that we got rid of 5 percent of search spam, but that stuff happens all the time. We definitely have a grand plan," she says. Indeed, just this week Google is integrating the Keyhole service into its local search product.
Wow! that's gonna be a real plus in the Local market, Yahoo have already their traffic information, I'd love to see the real picture of it.