Nice reading (Pdf 22 pages) offer to us by
Intelliseek, owner of
BlogPulse. Here a few points who define the blogger profile :
- 57% of bloggers are male, 43% are female
- 48% of bloggers are age 30 or under, but 52% are over 30
- 70% of bloggers have broadband/high-speed Internet access at home
- 82% of bloggers have been Internet users for six or more years
- 42% of bloggers live in households earning more than $50,000 a year
- 39% of bloggers have college or graduate degrees
- 12% of Internet users have posted comments or other material on blogs—representing 14 million people and a three-fold increase since April 2004
- 5% of Internet users use RSS aggregators or XML readers to get news and other information from blogs and content-rich Web sites as soon as it’s posted online
- Blog readership is growing among all demographics
Here is the TOC of
that very good paper :
- The blogging boom: what blogs are…and how they’ve grown
- The impact of blogs: challenges, opportunities and changes
- What others said about blogs: praise...and drawbacks
- Blogs that work...and blogs gone wrong
- Blog segmentation: the edelman & intelliseek trust media blog directory
- How to contact bloggers: new rules of engagement for the blogosphere
- To blog or not to blog: key questions for marketers and communications professionals
- The do’s and don’ts of blogging in general
- Blogging terms you absolutely need to know
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