Really nice move from the marketing department of GM to lauch GM Fastlane Blog now under the name of Par Catalog. As you can see, the comments are open and it's a really nice focus group style. The trackback also give huge visibility to the site.
I'm jalous about the viral spreading of this blog. In less than a week in already have 221 links from 139 sources in Technocrati !
After the IR Report and the Webster Word of the Year, the big company will start to allow some ressources to this (new;-) form of communication really useful to the marketing side of the business.
From my experience, blogging since 2001 in differents forums and collaborative blogs, 90% of my contracts came from my blog posts.
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