Interesting metrics about searches at Google

David Scacco Director of the Vertical Markets Group at Google share interesting data at the Channel Advisor Strategy Summit:

28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords.

Google admits that it can only reach 5% of web page traffic via Google.com and its search partners. With their contextual ad partners, that jumps to 80%.

Via Andy