Google seem to go on the Affiliate Network Market. It will bring a lot of new customers who where afraid of the clicks fraud problem. Nice move and it will be easier for both publishers and merchants to see what make a good ROI between CPC (cost-per-click), CPM (cost per 1,000 impressions) and CPA (cost-per-action).
A lot of them will have huge surprise !!! Hope Google analytic will implement the CPA in his product soon.
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