Friday, July 22, 2005

Corporate communication and blogs

Really good post of Tim Yang on the article of Heidi Cohen on measuring the effects of a corporate blog.
Because blogs communicate on a personal level, they must show some return in terms of increase in brand awareness, brand prestige or credibility, likeability of the brand or understanding of the message.
The goal of which should not be to ascertain profit, but to understand, communicate and network.

1 comment:

Tim Yang said...

Thanks for blogging about that post, Eric!